IMPERIAL CARS CREATES MORE JOBS IN 8TH NEW SITE IN 2 YEARS
Imperial Cars has seen exponential growth in tough market conditions and it shows no signs of stopping with their investment in their latest acquisition of a brand new site in Wembley, North London.
Mike Hawkins, Sales Director said, “we’re absolutely over the moon with our recent progress despite challenging market conditions for our competitors. Our strategy of keeping prices low and preparing cars to a drive-away no-delay standard has seen us prosper at a time when others are struggling. Our new showroom replaces Mercedes Benz Park Royal and boasts the ability to hold 100 cars in stock.
What excites us is yet more job creation, which offers many the chance for positivity just in time for the new year. We’re proud of our workforce, their commitment to the company and their dedication to delivering excellent customer service”.
The group's success has benefited from its recent drive to make the car buying experience excellent, by preparing all used cars to a premium standard before they even reach the forecourt to make the customer experience memorable for its customers.
Imperial recently opened the doors to its brand new 10.8-acre preparation centre in Royal Portbury Docks, Bristol. This is in addition to the existing 2-acre facility operating in Eastleigh, Southampton.
The additional of the state-of-the-art facilities at Bristol are equipped to manage over 3,500 cars per month and have created hundreds of local jobs, taking Imperial Cars’ total preparation capacity to a staggering 5,000 cars per month.
Mike Bell, Managing Director of Imperial Cars: “Future-proofing our businesses allows us to keep acquiring and supplying brand new dealerships for our growing national customer base, and opens up the opportunity for the provision of de-fleet, vehicle refurbishment and vehicle imaging services to anyone who needs it".
This is only the latest step of a rapid national expansion that has seen Imperial Cars acquire and open 8 new dealerships over the past 2 years, for a total of 14 sites and 11 service centres across England, Scotland and Ireland.
Imperial Car Supermarkets has set ambitious target of reaching 20 used car retail sites by the end of 2019 after growing from six to 14 sites in three years.