Imperial Cars has seen exponential growth in tough market conditions and it shows no signs of stopping. The group's success has benefited from its recent drive to make the car buying experience excellent, by preparing all used cars to a premium standard before they even reach the forecourt to make the customer experience memorable for its customers.
Imperial opened the doors to its brand new 10.8-acre preparation centre in Royal Portbury Docks, Bristol. This is in addition to the existing 2-acre facility operating in Eastleigh, Southampton.
The Bristol Preparation Centre is equipped to prepare 3,500 cars per month and has created hundreds of local jobs, taking Imperial Cars’ total preparation capacity to a staggering 5,000 cars per month.
Mike Bell, Managing Director of Imperial Cars: “Opening this brand-new, state-of-the-art facility is an achievement we are extremely proud of.
Not only does it future-proof our business and allow us to keep acquiring and supplying new dealerships nationally, but it also opens up the opportunity for the provision of de-fleet, vehicle refurbishment and vehicle imaging services to anyone who needs it.
“We’re continuously working towards making improvements in this area of the business and provide customers with the best possible end product. Quality is something we’re not willing to compromise on.
“Our people have been fantastic in their support in the busy months leading to the big opening. All this wouldn’t have been possible without their dedication and hard work.”
This is only the latest step of a rapid national expansion that has seen Imperial Cars acquire and open 7 new dealerships over the past 2 years, for a total of 16 sites and 12 service centres across England, Scotland and Ireland.