Recently Neil Smith, our Operations Director, was a guest on 2 panels on the CDX 2018 Live Stage. The 2 panels were: “When is the Right Time to Expand?” and “How to Bring Online Customers In-store”.
When is the Right Time to Expand?
On the first panel for “When is the right time to expand?”, he discusses why Imperial Cars decided to expand and what is taken into consideration when potentially looking at a new branch location including a bit about Imperials expansion strategy. See the video here:
How to bring Online Customers In-store
In the next Live Stage appearance, “How to Bring Online Customers In-store”, Neil mentions how Imperial Cars aim to provide all the information a consumer could require on their particular choice of car in the website car listing; this helps consumers have confidence in the company and the product itself online so that they are more likely to pick up the phone to book a test drive/buy the car leading them in store.
He also discusses delivery of used cars and Imperials plans for this in the future. View the full video below:
This is not to be missed!