After winning AutoTraders Supermarket of the Year 2015, Digital Forecourt and also their Data Driven Retailer of the Year in 2016…. Imperial Cars are delighted to have been recognised once again in The Auto Retail Network Website Report, with a 2nd place win.
This industry recognised report which is in it’s 4th year, looks at the car buying experience for customers searching for and buying cars online. The report covers a broad spectrum of the leading car retailers’, as well as actual car manufacturer websites such as BMW and Audi. So to come 2nd to such prestigious marques and brands is an accolade indeed.
The idea of the report is to wholly concentrate on the user experience. Is it easy to find a car you would like to buy on the website, whether you are using your desktop or mobile phone? The Imperial Cars site came back with a resounding ‘yes’!
Our website scored a fantastic 20/20 for adapting to use on a mobile phone, meaning you can easily find your next car with Imperial Cars when out and about.
The fast enquiry response speed on our website means that our customers can rapidly navigate our used cars for sale online, to find the cars they are interested in buying.
The report underlined our fantastic Click, Call, Collect fast track car buying service:
“Striking appearance, pleasing graphical tweaks with fast track purchase and collection process. Search tools good with vehicle spin around, high point markers and document views. Qualified contact details with phone code to access part-ex valuation…”