Imperial Car Supermarkets are exceptionally proud to have won two awards at The AutoTrader Click Award Ceremony at The Banking Hall, London last night. Leading on from our Supermarket of the Year 2015 win, 2016 sees us being crowned with both Digital Forecourt of the Year and Data Driven Retailer of the Year.
Imperial Car Supermarkets Digital Forecourt of the Year Award 2016 #ATClickAwards
Imperial Car Supermarkets are wholly committed to making it easy for our customers to buy their next car from us. We are continually innovating the online car buying experience and consistently investing in our website so that it clearly shows every aspect of the cars we have for sale, as well as their supporting documentation and RAC condition reports. At a click of a button our customers can not only confidently choose their next car at a time and in a place that is comfortable for them, but buy it online using our Click, Call, Collect service.As AutoTrader state: “The digital forecourt is the new high street showroom and retailers increasingly appreciate the importance of presenting a professional and attractive online shop front to today’s online buyers. ….it also means having the right cars for the right buyers. The winner of the digital forecourt of the year will host cars online that boast a high desirability rating for their area, that are priced in line with the retail market…”
Imperial Car Supermarkets Data Driven Retailer of the Year Award 2016 #ATClickAwards
Again an accolade which relates to the Imperial Car Supermarkets website and online presence this award is one of the best awards the car industry has to offer and we are elated to have won it.
AutoTrader say that to win retailers need to have: “demonstrated a holistic approach to digital marketing, an ethos that places the customer experience at the heart of their online strategy and an integrated approach that embraces all aspects of today’s digital customer journey. A combination of consumer research, pricing, quality of online adverts and an expert panel decision will drive the decision to crown this award.”
Across our showrooms in Southampton, Northampton, Chertsey, Fleet, Portsmouth and Swanwick our staff are also committed to customer service and excellence, a fact backed up by the many 1000’s of customers who would recommend us to their friends and family. Indeed we have achieved a score of 4.9 out of 5* on a recent review of customer testimonials. Why not start looking for your next car on the Imperial Car Supermarkets website now?