Imperial Car Supermarkets are incredibly proud to have been presented with the Auto Trader Click Award for Car Supermarket of the Year 2015! The annual Auto Trader Click Awards have become one of the main events in the digital retailing calendar within the automotive industry. Hardly surprising since Auto Trader is the largest motoring marketplace in the UK attracting approximately 35 million web visits with over 13,000 active retailers representing about 80% of UK car retailer’s forecourts.
This year there were nine awards presented, and the event was held at the glamorous surroundings of BAFTA in central London on Thursday 2 July. Neil Smith, Operations Director Imperial Car Supermarkets was at the Auto Trader annual awards ceremony to receive the award of Car Supermarket Winner 2015 on behalf of the Imperial Cars team:
Neil Smith (Imperial Car Supermarkets) was presented with the award by Sharon Randall (UK Group Sales Director, Auto Trader) and Martin Bayfield (the ex England Rugby Player) at the the annual Auto Trader Click Awards 2015.
"Imperial deployed a compelling integrated marketing mix that incorporated superb digital design and presentation, and excellent use of social media to drive the business forward."
(Judging of this award was based on 23,000 consumer reviews, combined with data gathered through Auto Trader’s iControl).
Customer Focused Used Car Dealership
Imperial Car Supermarkets is one of the UK’s fastest growing and most customer focused, used car dealers. Over the last 18 months we have introduced a host of web based features to make it easier for our customers to carry out much of their research online before coming to one of our showrooms for a vehicle viewing and test drive.
You just have to take a look at our newly restyled “Find a Car
” section to see how easy it is to choose a car and then find out all you need to know about that car before coming to see us at your nearest showroom (Southampton, Portsmouth, Fleet or Northampton).
No other UK used car retailer offers so many customer features and so much online information about the cars for sale (including zoomable 360 degree tours - exterior, exterior with doors open - you can even zoom in to see how clean the engine is, amazing fullscreen interior interactive tour). We even upload full documentation packs for every car (RAC Inspection report, Registration Documents, HPI Credit Check Certificate, Service History, MOT - it’s all there for every car as soon as we have it). In addition we help you with Finance (HP & PCP) and with part exchange valuations and warranty - everything you need to purchase your next car!
Engaging With Our CustomersImperial Cars continues to work hard to offer the very best experience to our customers. As well as providing a great choice of used cars, we have been reaching out to our customers by using social media. On Facebook we have nearly 4.5k people liking us and we have nearly 4,000 followers on twitter where we regularly tweet interesting car related articles, fun tweets, offers and competitions - so please take a look!